Investment planning - determining the most suitable investment and asset allocation strategies based on an individuals risk taking appetite, financial goals and the time horizon to meet those goals.
Parameters on which investment decisions are based - Diversification, Taxation, Risk Tolerance, Time Horizon, Liquidity, Marketability
Risk tolerance: How much risk someone is willing to take in purchasing an investment.
Marketability: The ease with which an asset can be bought or sold
Retirement planning - Accumulation Stage, Conservation Stage, Distribution Stage
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