IC38 LIFE INSURANCE AGENT EXAM - Study Notes
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Estate planning - Planning for Transfer of one's assets after demise. Nomination and assignment or preparation of a will are examples.
Overview of life insurance products - What is a product? - From a marketing standpoint, a product is a bundle of attributes
The difference between a product (as used in a marketing sense) and a commodity is that a product can be differentiated. A commodity cannot.
Products may be Tangible or Intangible.
Life Insurance is an Intangible Product
Customer value would depend on how life insurance is perceived as a solution to a set of customer needs.
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