Every general insurer is expected to ensure that a specified percentage of the Gross premium income comprises of premium generated in the rural or social sector.
Rural policies comprise the insurance of cattle, sheep and goat, work horses, poultry, other livestock, sub-animals, plantations, horticultural crops, etc.
Rural policies are under constant review and are modified from time to time.
In order to extend the benefit of planned development to the small cultivators and the underprivileged section of rural population, special programmers, particularly suited to these class of people, have been launched by the Government of India.
The Integrated Rural Development Program (IRDP) is a centrally sponsored scheme founded by the Central Government and the States on 50:50 basis.