NISM 10B Investment Adviser Level 2 Notes
Page 145 Of 180
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Goal Setting: Emotions like fear or greed influence financial goals.
Risk Tolerance: Framing of questions affects perceived risk appetite.
Framing Effect: Presentation of options impacts investment choices.
Loss Aversion: Clients avoid risky investments fearing losses.
Mental Accounting: Clients segregate money for different goals.
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NISM 10B NISM Investment Adviser Level 2
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