IC88 – Marketing and Public Relations Exam
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IC88 Syllabus
- Chapter 1: Introduction to Insurance
- Chapter 2: Introduction to Marketing
- Chapter 3: Consumer Behavior
- Chapter 4: Introduction to Services
- Chapter 5: Quality in Services
- Chapter 6: Strategies for Insurance Marketing - I
- Chapter 7: Strategies for Insurance Marketing - II
- Chapter 8: Rural Markets
- Chapter 9: Consumerism and Social Responsibility
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