IC88 Marketing and Public Relations Exam

Study notes

Syllabus

• Chapter 1: Introduction to Insurance
• Chapter 2: Introduction to Marketing
• Chapter 3: Consumer Behavior
• Chapter 4: Introduction to Services
• Chapter 5: Quality in Services
• Chapter 6: Strategies for Insurance Marketing - I
• Chapter 7: Strategies for Insurance Marketing - II
• Chapter 8: Rural Markets
• Chapter 9: Consumerism and Social Responsibility