NISM 10B Investment Adviser Level 2 Notes
Page 136 Of 180
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Behavioural Finance: Studies psychological influences on financial decisions.
Standard Finance: Assumes rational, fully informed investors.
Bounded Rationality: Investors make decisions with limited information.
Heuristics: Mental shortcuts leading to biased financial choices.
Prospect Theory: Investors value losses more than equivalent gains.
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NISM 10B NISM Investment Adviser Level 2
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