NISM 10B Investment Adviser Level 2 Notes
Page 137 Of 180
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Loss Aversion: Preference to avoid losses over achieving gains.
Mental Accounting: Treating money differently based on source or purpose.
Anchoring: Relying heavily on initial information for decisions.
Overconfidence Bias: Overestimating one’s financial knowledge or control.
Herding: Following the crowd in investment decisions.
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NISM 10B NISM Investment Adviser Level 2
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